Time: September 17 to November 18, 2011
Theme: Leisure—Enhancing Quality of Life
Venue: Hangzhou
Size of the EXPO: 15 million visitors from home and abroad
Sponsors: World Leisure Organization (WLO) and Hangzhou Municipal People’s Government
Website: http://www.wl-expo.com/zt/2011/
OVERVIEW OF THE EXPO
Delicate and restrained, graceful and elegant, leisurely and comfortable, the culture of lotus flower appreciation, bird fighting and tea drinking……Hangzhou, the Oriental Leisure Capital, can be described by almost any words and phrases related to leisure. As early as 800 years ago, local Hangzhounese had learned to make good use of treasure, make good control of life pace, and start the pursuit of human happiness. The establishment of the World Leisure EXPO Brand in 2006 by Hangzhou and the World Leisure Organization has opened the Leisure Era of China, and been endowed with a new connotation and fashion. The World Leisure Organization and Hangzhou therefore have reached an agreement on the right to host future World Leisure EXPOs.
Themed as “Leisure, Enhancing the Quality of Life”, the 2nd World Leisure EXPO will be held in September through November, 2011, Hangzhou China. “Getting together on a leisure stage, and to the discussion of a leisure feast”, the EXPO conveys joyous greetings and welcomes to friends from all over the world. Hangzhou City will be the main EXPO venue, with three main gardens of Xianghu Lake in Xiaoshan District, White Horse Lake in Binjiang District and Thousand-Isle Lake of Chun’an, and several sub-venues in Yangtze River Delta Area.
The EXPO is a grand gathering to explore the leisure development in the world, and a feast to promote the leisure development in China. The EXPO has been designed to open programs in four categories, namely, leisure exhibition, leisure forum, leisure event, and leisure experience.
The 2nd World Leisure EXPO will have the opening ceremony on September 17, 2011, followed by a gala show blending with domestic, international and leisure features.
Artist rendition of the Leisure Thematic Exhibition Hall.
Leisure exhibition, as the key content of the 2nd World Leisure EXPO, will display the modern leisure concepts, leisure industries, and the variety and popularity of leisure. The White Horse Lake Convention & Exhibition Center of Binjiang District and the Leisure EXPO Garden Convention & Exhibition Center of Xiaoshan District have their greetings to over 80 cities and 50 leisure enterprises from home and abroad. They are the host for one thematic exhibition and eight leisure industry exhibitions. Two Exhibition Halls, Nine Exhibitions, and One Hundred Exhibitors compose the leisure exhibition of the 2nd World Leisure EXPO.
Leisure forum, as one of the important components of the 2nd World Leisure EXPO, will consist of the World Leisure EXPO Summit Forum and nearly 40 conferences and forums in leisure culture, leisure industry, leisure experience, leisure sports, leisure development, etc. It aims at integrating resources of subordinate areas to encourage worldwide leisure communications, and advance leisure philosophies.
Leisure events will consist of Xianghu Lake Fireworks Show, International Leisure Carnival, Performances on the Leisure Stage, International Concert, Beer Festival, etc. It is a good stage to experience the leisure culture, sports, music and food.
Leisure experience will design and designate 10 leisure experiencing routes and 100 leisure visiting sites, including entertainment of leisure, evening of leisure, food of leisure, culture of leisure, sports of leisure, health care of leisure, folklore of leisure, shopping of leisure, landscape of leisure, and country of leisure. The Xianghu Lake, the Hangzhou Paradise, the Hangzhou Polar Ocean Park, and the Hangzhou Oriental Culture Park will be the main experiencing zones.
On the principle of Communication, Exchange, Dissemination, and All-Win, Hangzhou will put forward the publicity and promotion of the 2nd World Leisure EXPO in a variety of channels, including advertisement, news report, special column, promotional product, souvenir, publications, etc. The national propaganda as the base, effective communication means will be carried out to key areas and key audience, for the purpose of presenting leisure industries with local characteristics. The exhibition recruiting leisure cities and leisure enterprises from home and abroad will be focused on improving the interaction between domestic and international leisure industries, expanding the contacts in the leisure field, and increasing the influence of the 2nd World Leisure EXPO.
The 2nd World Leisure EXPO will provide the platform of cooperation and communication to cities from home and abroad; lead the development of the world leisure economy; advocate leisure concepts and understanding; and shape new modes of leisure life. The Office of the World Leisure EXPO Organizing Committee Hangzhou China has set the purpose of Stimulation, Participation, Cooperation, and All-Win, and will further the communication and cooperation with exhibitors, strengthen the service consciousness, provide the information platform, and serve as the intermediary between the EXPO and exhibitors. The vision is to stage a marvelous, memorable and successful World Leisure Feast.
OVERALL OBJECTIVES
The 2nd World Leisure EXPO would be a leisure feast focused on publicizing advanced leisure concepts, displaying diversified leisure culture, providing rich leisure experience, and advancing the world development of leisure industry.
The 2nd World Leisure EXPO would be a leisure celebration for the leisure enthusiasts and life quality.
The 2nd World Leisure EXPO would be an international leisure-communication stage for the better understanding of leisure and formation of new leisure life mode.
The 2nd World Leisure EXPO would be a grand gathering of 50 exhibiting cities and 15 million visitors from home and abroad.
The 2nd World Leisure EXPO is an opportunity of the participation in the leisure exhibition, leisure forum, leisure event, and leisure experience.
OPENING AND CLOSING CEREMONIES
1. The Opening Ceremony
Time: 20:00—21:30, September 17, 2011, Saturday
Venue: Cheng Shan Square, Xianghu Lake
2. The Closing Ceremony
Time: 19:30—21:00, November 18, 2011, Friday
Venue: Xianghu Lake
LEISURE EXHIBITION
The White Horse Lake Convention & Exhibition Center and the Leisure EXPO Garden Convention & Exhibition Center as core exhibition halls, the leisure exhibition program will invite 80 cities and 50 leisure enterprises from home and abroad, and host one thematic exhibition and eight leisure industry exhibitions. Two Exhibition Halls, Nine Exhibitions, and One Hundred Exhibitors compose the leisure exhibition of the 2nd World Leisure EXPO.
Leisure Thematic Exhibition Hall
The Leisure Thematic Exhibition will be set in the White Horse Lake Convention & Exhibition Center of Binjiang District,with 45000 m2 of exhibition area divided into 4 zones, named as Leisure Thematic Interpretation Zone, Leisure Life Experiencing Zone, Leisure Industry Practice Zone, and Leisure Functional Service Zone, respectively.
The Leisure Thematic Exhibition Hall, as one of core programs, will invite 80 cities and 50 leisure enterprises from home and abroad, stage a performance of their original leisure life and leisure culture, and inspire profound thinking of today’s leisure mode.
The Leisure Thematic Exhibition will be a promotion of image and culture for leisure cities and enterprises from home and abroad, a communication of planning and practicing for urban leisure industry, an introduction of leisure enterprise brand, and a demonstration and sale fair of leisure characteristic products.
Leisure Industry Exhibition Hall
The Leisure Industry Exhibition will be set in the Leisure EXPO Garden Convention & Exhibition Center, with a two-month thematic exhibition, the Leisure Industry EXPO, and eight categories of industry exhibitions, named as leisure culture, leisure agriculture, leisure tourism, leisure life, leisure auto, leisure women’s wear, leisure estate, and leisure health care. It would be a miniature of development of Hangzhou’s leisure industry.
LEISURE FORUM
Leisure forum will consist of the World Leisure EXPO Summit Forum and nearly 40 conferences and forums in leisure culture, leisure industry, leisure experience, leisure sports, leisure development, etc. It aims at integrating resources of subordinate areas to encourage worldwide leisure communications, leisure research, leisure discussions on policy, service and present status, and advance leisure philosophies and world development.
LEISURE EVENT
The Leisure EXPO Garden is the host for the Opening Ceremony of the 2nd World Leisure EXPO, the Closing Ceremony and Gala Show, the West Lake International Fireworks Show and Art Fireworks Game 2011, the International Carnival 2011 Hangzhou, the Leisure Stage, the International Hot-Air Balloon Exhibition Game, and cultural performances, sports and fitness programs, leisure consumption programs, food care programs, etc. It would definitely be a demonstration of the world prevailing leisure culture, and a stage of carnival for Hangzhou and the world.
LEISURE EXPERIENCE
Leisure experience of the 2nd World Leisure EXPO could be categorized into 10 forms, including entertainment of leisure, evening of leisure, food of leisure, culture of leisure, sports of leisure, health care of leisure, folklore of leisure, shopping of leisure, landscape of leisure, and country of leisure. Meanwhile, leisure experience will design and designate 10 leisure experiencing routes and 100 leisure visiting sites, for the better understanding of leisure by visitors from home and abroad.
Fifth of 2011 leisure expo exhibitors from overseas
Sep 7, 2011
More than one in five booths at the upcoming International Leisure Industry Expo in Hangzhou will be from overseas exhibitors, organizers said. The expo has altogether 1,115 booths and 248 of them are from 34 regions...
Leisure Expo features fireworks, pageant, hot-air balloons
Jul 19, 2011
The 2nd World Leisure Expo will be held in Hangzhou from September 17 to November 18, the same time as the annual Hangzhou West Lake Expo that focuses on investment and culture. Held every five years, the Leisure...
World Leisure Expo invites retail franchises
May 26, 2011
The official organizer of the World Leisure Expo and the West Lake Expo began to invite franchises from around the world to sell ten kinds of commodities in Hangzhou. The ten kinds of commodities include jewelry,...
Twin leisure expos expect to attract 15 million visits
May 19, 2011
The Second World Leisure Expo and the 13th West Lake Expo will be held in Hangzhou from September 17 to November 18, the organizer announced yesterday. Although these two expos will be combined into one, they will...
Hangzhou, Nice to hold group wedding at Leisure Expo
Apr 14, 2011
The Hangzhou World Leisure Expo organizer and the Convention and Visitors Bureau of Nice, France signed an agreement on April 12 to jointly host a group wedding in Hangzhou during this year's Leisure Expo. Nice is...
